I’m thrilled to share that Arbuckle Media took home a 2017 MarCom Awards Gold in the Branding Refresh category for the rebrand of a Nova Scotia not-for-profit safety organization.
The project, “Rebranding as the Region’s Industry Leader,” was a full redesign of the organization’s visual brand, along with its website and marketing collateral. I began the work in the summer of 2016, and the rebrand was finalized and fully launched the following year. It was incredible to be recognized for excellence while competing against more than 6,500 entries from Canada, the United States and several other countries.
Competing on an international stage
It’s a great feeling to be recognized for your work, especially when you know you’ve given it your all and the project ends in success. Competing with others from across Canada and especially the United States gives you something to strive for. If your goal is to build world-class creative work, the work is never truly done, but you end up going further than you could have imagined.
About the MarCom Awards
The MarCom Awards are an international creative competition recognizing outstanding achievement by marketing and communication professionals. The program is organized and judged by the Association of Marketing and Communication Professionals (AMCP), based in Dallas, Texas.
Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers, ranging from individual communicators to media conglomerates and Fortune 500 companies. The competition is respected enough that national public relations organizations, local ad clubs and business communicator chapters enter it.
From rebrand to marketing leadership
A rebrand only works when the organization adopts it, from the board to the front desk. That lesson, earning stakeholder buy-in before asking for budget, sits at the heart of how I run fractional CMO engagements today. Read more about my approach.