Joel Arbuckle, Fractional CMO

So many have approached Joel with same problem: they lack senior marketing expertise, have little cohesion in their branding and marketing, poor or ineffective messaging, and do not have the marketing operations expertise to have standardized processes and methodologies to approaching marketing initiatives to ensure that the wheels don't fall off while they're still on the project's runway.

Joel's early experience working with small businesses and start-ups enables him to efficiently solve large problems by leading with focus, and rapid, hypothesis-driven experimentation. Paired with his later years working with larger corporations with a deeper need for a more structured, data-driven engaged approach, his diverse background sets him up to lead your organization into marketing success with the tact and candour your people and culture requires.

That's what makes Joel an award-winning marketing and tech business leader ready to help you reach your marketing and branding goals.

• Leadership experience: Managing and coordinating multi-disciplined teams, conducting routine one-on-ones to gain insight into productivity, annual performance reviews, providing coaching to supervisors and employees in need of guidance or corrective action.
• Marketing operations expertise: developed processes and controls for web and marketing teams, implemented SCRUM and project management processes, strategic development of campaigns, setting and delivering on digital adspend budgets, creating rigorous and consistent digital ad and email marketing testing standards, and setting goals and reporting standards for all clients.
• Sales experience: setting and attaining sales goals for periods, creating a sales funnel and sales processes, creating project scopes, timelines, and labour estimates, and experience setting all marketing goals around sales objectives.
• Presentation and public speaking: Sales pitches to new and existing clients, delivering campaign and strategic plans to stakeholders, and keynote presenter of owned-programming for Tourism Nova Scotia, Digital Nova Scotia, and other marketing events.

Professional Development

• SCRUM & Agile for Product Development - BrenDaniel PMP Professionals, 2022
• Business Analytics for Data-driven Decision Making - Matters of Data, 2021
• Strategic Management and Leadership - Sandler Training, 2018
• Sales Skills and Operations - Sandler Training, 2017
• Customer Camp - RedRiot Communications, 2020
• Design Thinking for Product Localization - 2021
• Develop & Diversify Your Leadership - Sandler Training, 2020